For over a decade, I was the person inside the org.
Onboarding Manager. Engagement Manager. Program Manager. Customer Success leader. The titles changed depending on the company, but the job was always some version of the same thing: take a signed contract and turn it into a customer who actually got what they paid for.
I did that at Braze through IPO. At Eppo by Datadog when it was acquired last year. At Optimizely and Sharethrough. I ran programs for clients like United Airlines, McDonald's, Walmart, Yum! Brands, New Balance, and Sony Playstation. I've built onboarding frameworks from scratch, redesigned handoff processes that were bleeding revenue, and created the playbooks that CS teams still use after I left.
That work was meaningful. It was also, by design, contained. I could only do it for one company at a time.
What I kept noticing
Every company I joined had similar gaps. Sales had a motion. Product had a roadmap. Post-sale had whoever was willing to figure it out.
In the start-up world, post-sale infrastructure and repeatable processes are genuinely hard to build when you're heads-down on growth, and most CS hires are expected to run the system before anyone has built it. The result is a patchwork: a "Frankensteined" handoff process missing key details, an onboarding plan that lived in someone's head, a QBR template copy that is easy to forget.
At Series A and B companies especially, this gap is expensive. You've scaled the sales motion. Deal size (and customer expectations along with it) are climbing. And the post-sale experience is still running on infrastructure designed for a company half your size, or not designed at all.
Why I built The SaaS Post-Sale Studio
I started The SaaS Post-Sale Studio because the expertise I'd spent 14 years developing inside global startups with successful exits is exactly what dozens of Series A and B SaaS teams need right now, and most of them can't afford to wait until their next CS leadership hire figures it out.
The Studio (not my favorite Apple TV show this year, but my baby) is where I take what I've built and run inside multiple organizations and make it accessible in a format that actually fits where these companies are: structured consulting engagements, practical customized workshops, and digital products (in development) built around real post-sale operating frameworks.
These are working systems, built by someone who has spent her professional career running them inside companies like yours.