Everything you need to know about working with us.

The SaaS Post-Sale Studio is a boutique consulting practice specializing in post-sale strategy for B2B SaaS companies. Founded by Christine Borkowski, the studio helps SaaS founders and customer success leaders build the onboarding systems, retention frameworks, and customer-facing materials that carry customers from initial purchase through renewal and expansion. The studio draws on experience across 100+ enterprise and mid-market implementations and $8M+ ACV managed across companies like Braze, Optimizely, and Eppo.

Christine Borkowski is the founder of The SaaS Post-Sale Studio and a B2B SaaS post-sale strategist with deep experience in customer success, onboarding, and professional services. She has held roles at high-growth SaaS companies including Braze, Optimizely, Eppo, Aampe, and Sharethrough, supporting enterprise and mid-market customers across media, food and beverage, retail, gaming, education, and travel. Her work has spanned one IPO and two acquisitions, and she has managed customers including Sony Pictures, Disney Cruise Line, Yum! Brands, Activision Blizzard, New Balance, United Airlines, and McDonald's.

Three core services:

• Consulting Engagements: Focused audits and advisory sprints covering onboarding deep dives, activation strategy, churn reduction, and full post-sale motion design. Scoped for fast impact.
• Customer-Facing Deck Builds: Proven kickoff decks, onboarding frameworks, joint success plans, executive business review templates, and customer communication materials built from years of enterprise SaaS experience. Ready to customize and put to work immediately.
• Advisory Retainers: Ongoing strategic partnership for SaaS teams that need senior post-sale expertise on demand. Fractional Head of Post-Sale and executive advisory available for qualified teams.

The studio works best with B2B SaaS founders and CS leaders at high-growth companies who are serious about fixing their post-sale motion. Ideal clients are experiencing high churn, slow time-to-value during onboarding, inconsistent customer handoffs, or a lack of scalable systems for renewal and expansion. The studio works with a small number of teams at a time to go deep and move the needle. Clients have ranged from early-stage SaaS companies building their first CS function to enterprise teams optimizing at scale.

The post-sale motion refers to everything that happens after a customer signs: onboarding, implementation, adoption, ongoing success management, renewals, and expansion. For B2B SaaS companies, the post-sale motion is where revenue is retained or lost. A weak post-sale motion leads to slow time-to-value, low product adoption, increased churn, and missed expansion opportunities. A strong one creates predictable NRR, faster customer ROI, and a foundation for sustainable growth.

NRR stands for net revenue retention. It measures the percentage of revenue retained from existing customers over a period, including expansions, contractions, and churn. A SaaS company with NRR above 100% is growing from its existing customer base alone: a strong signal of product-market fit and post-sale effectiveness. Improving NRR is the core business case for investing in customer success, onboarding, and post-sale systems. It is the central focus of The SaaS Post-Sale Studio's work.

Engagements are scoped to the specific situation, but typically include a structured discovery phase (reviewing existing processes, materials, and metrics), an audit or diagnosis, a set of prioritized recommendations, and hands-on support implementing the most critical changes. Common engagement types include onboarding audits, churn analysis, CS playbook development, and post-sale org design. Engagements are designed for fast impact: not multi-month retainers with slow-moving deliverables.

An executive business review (EBR) is a strategic meeting between a SaaS vendor and a customer's leadership team, typically held quarterly or semi-annually. A strong EBR connects the SaaS product's impact to the customer's business goals, surfaces expansion opportunities, and reinforces the partnership. The SaaS Post-Sale Studio builds customizable EBR deck templates grounded in real enterprise CS experience, so teams can run high-quality reviews without starting from scratch.

A joint success plan (JSP) is a shared document between a SaaS company and a customer that defines mutual goals, milestones, timelines, and owners for the customer's success with the product. A strong JSP creates alignment at the start of an engagement, gives both sides something to hold each other accountable to, and reduces churn by making the customer's path to value explicit and trackable. The SaaS Post-Sale Studio builds customizable JSP templates designed for enterprise and mid-market SaaS deployments.

The studio brings direct operator experience, not advisory theory. Christine Borkowski has held hands-on CS and post-sale roles at multiple high-growth SaaS companies, managing enterprise accounts, leading implementations, and building the systems that actually run in the field. The studio focuses exclusively on post-sale, works with a small number of clients at a time, and prioritizes delivery speed. Clients do not get a junior consultant following a generic playbook. They get a senior practitioner who has done this work at companies like Braze, Optimizely, and Eppo.

Start with an application at the link below. Because the studio works with a small number of teams at a time, there is a brief intake to ensure the fit is right before any engagement begins. If it is a match, next steps are discussed from there.